Boost Method

1.5 years ago, I convinced the board that we should join The Bucket Pros’ Boost Method program. Several members of the board could not understand how it could be worth the fee to learn more about the range. What could TBP possibly teach us that we did not already know? We believed our range was very busy and popular among members and guests, and we felt our turnover at the range was already good. There were several other clubs at the first Boost Method workshop, and for us that day was a true eye-opener. We found out that our ranges were only used about 4-7% of all available time, on average. We realized the potential for growth was huge, and my colleague and I were infused with motivation to immediately start making small changes by focusing on low hanging fruit.

The way we used to work with our driving range meant we did not actually have control. We had no idea at what capacity our mats were used, who the guests were and at what times they were there, how many balls were deposited from the ball dispenser, how many balls were unpaid, and so on. By installing TBP RMS, we got control. We could now see everything that was happening at our driving range – in real time. Due to the RMS and the analysis and further help from TBP, we can now make informed decisions on how to optimize everything from price per ball and the number of balls for every bucket size, to what special offers we should have for our customers. We can base all of this and compare ourselves to other TBP connected clubs through an index. All our decisions and actions are based on facts. Our turnover saw a quite massive upwards spike within 12 months from installing TBP RMS, and when we saw the positive results of our actions we knew further development of the range was the only way forward to increase our revenue even more. Our members have expressed their satisfaction and our guests are paying more for their range balls, but they say it is worth it as the overall experience at the range is that much better and more fun. It has also made our club more attractive, leading to more members.

With the years 2020-2022 being “corona years”, which were very positive for the Swedish golf market as other activities were hit with restrictions or even shut down, we feel the fairest comparison to make is with 2019. In 2023, the course was opened on April 15. From January 1 to April 14, before the course had even opened, our turnover at the range had already exceeded the entirety of 2019. At the conclusion of the year, we expect to have tripled or quadrupled the figures from 2019. We are on our way to doubling or revenue within 24 months from joining Boost Method. To us, a massive difference between TBP and other actors in our business is that they view themselves as “range developers”, and not just salespersons. And you can truly feel this when working with them. You work together to develop and increase the revenue at the range, and with that relationship it is only natural to select their top-quality products. All we have experienced have changed my and the board’s view on the importance of the range to our whole golf facility. The range is needed to attract future members and guests. We have an installation of TrackMan Range scheduled for August, which never would have been possible without the positive results from working with The Bucket Pros. And if we can do this, anyone can. I strongly recommend any club with a sliver of doubt about their potential to contact The Bucket Pros. Every day that passes is a day wasted.